PR Analytics · Nordic-built
Six numbers in — an audit-ready ROI report out. Reach, media value, revenue and payback, with every assumption sourced and every scenario ranged. Share it with your CFO in one click.
~2 minutes · sourced benchmarks · shareable read-only link
01 · The model
Incremental traffic, lead value, revenue (margin-adjusted), SEO/backlink, brand equivalent. Hover any figure to reveal the maths.
Your numbers become a three-sentence executive narrative with a clear Approve, Revise or Reject verdict — bounded to interpret, never invent figures.
Every analysis gets a read-only link. Single-page report view is boardroom-ready and prints cleanly to PDF.
02 · Trust layer
Live daily rates for USD, EUR and NOK from the European Central Bank. Cached for six hours. Source date printed on every report.
Every input traces back to a public source — WordStream, HubSpot, Ahrefs, Nielsen and more. Origin, date and licence status shown per row.
The top scorecard answers what the marketing team spent, reached and moved. One scroll down, the CFO detail is fully sourced and defensible.
British English and Swedish UI out of the box. A single first-party cookie. Zero tracking pixels. Nordic-first from day one.
03 · How it flows
Budget, baseline traffic, expected lift, conversion rate, deal size and timeframe. Everything else pre-fills from your industry benchmarks — override anything.
ROI, payback and net benefit update live as you type. Ranges, sensitivity and a currency-neutral toggle across USD, EUR and NOK.
Generate a boardroom-ready report with an AI-written executive summary. Copy the URL, print to PDF, or email it to stakeholders in one click.
FAQ
A press release ROI calculator estimates the potential business return of a press release before it is published. PressImpact combines campaign inputs (budget, target audience, expected media pickup) with industry benchmarks to project reach, media value, incremental revenue, and payback across a conservative, base, and optimistic scenario.
PressImpact uses transparent formulas rather than a black-box AI. Every figure on the report links back to an assumption you set, a Nordic industry benchmark, or a modelled calculation. Each source, date, and licence status is printed alongside the number so any CFO or analyst can audit how the estimate was produced.
No. PressImpact clearly labels earned media value as a modelled equivalent, not verified revenue. Media value tells you what comparable paid coverage would have cost. Revenue projections are calculated separately from your conversion rate, deal size, and gross margin — and are always shown as an estimate, not a guarantee.
PressImpact seeds public benchmarks from WordStream, HubSpot, Ahrefs, Statista and Nielsen among others. Nordic-specific values are used where licensed data is available; otherwise a clearly labelled global fallback is applied. Every benchmark row shows origin, date, and whether the source is public, modelled, or awaiting validation.
Press releases are inherently uncertain. PressImpact flexes the three most sensitive inputs — expected lift, conversion rate, and media pickup — by ±30% to produce a conservative, base, and optimistic scenario. This confidence range replaces false-precision single-point forecasts and helps stakeholders understand where the number could land.
PressImpact fetches live European Central Bank reference rates for USD, EUR, and NOK once every six hours. Converted values are labelled as approximate, and the ECB rate date is printed on every report. Your report stores the original currency separately, so historical figures never change if today's rate moves.
Yes. PressImpact is Nordic-built but internationally usable. Non-Nordic regions fall back to European or global benchmark averages with a visible notice. You can override any benchmark with your own verified data at any time to sharpen the estimate for your specific market.
The Quick mode needs six inputs: campaign budget, baseline monthly traffic, expected lift percentage, conversion rate, average deal or order value, and timeframe. Everything else — industry CPC, media pickup rate, backlink value — pre-fills from benchmarks. Advanced mode lets you override any of the 20+ underlying assumptions.
PressImpact uses a single first-party cookie to remember your language and currency preference — no tracking pixels, no third-party analytics. Email addresses collected via the report gate are used solely to deliver the report you requested via EU-hosted transactional email. See the privacy policy for retention and deletion instructions.